Kill the algo
fuckalgos.com
hours humans have spent scrolling the feed since you opened this page
01 / how the money works
Personalization is a slot machine that knows your name
A handful of companies decide what billions of people see, think about, and argue over. They call it personalization. What it actually is, is a machine designed to keep your hand on the lever.
They don't sell software. Their product is your attention, and their customer is whoever pays the most for it.
Every screen, every notification, every tweak to your feed exists to keep you watching one more minute and reacting one more time. If it does, it ships. If it doesn't, it dies.
Nothing else is on their dashboard. Not whether it's true. Not whether it's good for you. Not whether you even liked it.
02 / the dossier
Big Tech does not just know what you said, it knows what kind of person you are becoming
The machine only needs a few numbers.
How long you stayed. How worked up you got. Everything else is enrichment.
Some of it is collected, most of it is inferred, and it does not matter which when the profile is good enough to move you.
primary score
Time stayed
How long you lingered, how often you came back, and whether the feed kept your thumb moving.
secondary score
Emotional heat
How strongly you reacted: outrage, envy, fear, tribalism, obsession, or compulsion.
output
Predictive dossier
A profile good enough to forecast what you will click, buy, believe, and become easier to move.

03 / the discovery
engagement yield
It found out the worst version of you is the most profitable one
When you point a trillion-dollar optimizer at one job, keep humans staring at this rectangle, it gets very good at finding the things humans can't look away from. And it turns out the things humans can't look away from are mostly the worst ones. Fights. Humiliation. Outrage. Comparison. The feeling that the people you don't like are even worse than you thought.
The machine didn't pick those because it's evil. It picked them because they work, and nothing else was being measured.
04 / the human cost
You stopped living and started performing
At some point you started filming the concert instead of watching it. Eating the meal after you photographed it. Grieving with one hand and posting with the other. Not because you wanted to, but because something trained you to feel like a moment didn't count unless someone else saw it.
Boys get fed resentment because resentment holds attention. Girls get fed impossible bodies because comparison holds attention. Everyone gets taught that the version of themselves that performs best online is the one worth being.
things that became content

05 / two churches, same words
It gave every tribe the same enemy
Once the system noticed that anger held people longer than agreement, it started showing every group a slightly different version of reality. One that confirmed the worst thing they already suspected about the other side.
Nobody chose social fragmentation as a product goal. It just kept the number going up. And the number was the only thing being measured.
06 / the receipts
This is not theoretical
Every one of these happened. Real companies, real data, real people who never agreed to any of it. Tap a card to see where your data actually went.
Going paperless sounded responsible. What it actually meant is that every bank statement, medical bill, prescription refill, insurance claim, tax document, pay stub, utility notice, flight confirmation, password reset, and two-factor code now lives inside an inbox owned by a company that reads it. Your entire financial and medical life passes through servers you do not control, indexed and searchable, in exchange for free email.

You are the product
real movements, not slop
Hi humans, you can tell this site was made with the help of AI.
However, the organizations below are not generated content. They are real people doing real research, real organizing, and real work to push back against the machine.
Center for Humane Technology
Realigning technology with humanity. Behind The Social Dilemma.
visit →
AlgorithmWatch
Researching and exposing algorithmic decision-making systems.
visit →
Electronic Frontier Foundation
The OG digital rights org. Privacy, surveillance, free expression.
visit →
The Markup
Nonprofit newsroom investigating how tech impacts society.
visit →
Fight for the Future
Digital rights activism and internet freedom campaigns.
visit →
Accountable Tech
Campaigns to hold Big Tech accountable for platform harms.
visit →
Tactical Tech
Helping people understand and control their digital footprint.
visit →
Design It For Us
Youth-led coalition pushing platforms toward safer design.
visit →
Access Now
Defending digital rights of users at risk around the world.
visit →
Tech Transparency Project
Research and investigations into Big Tech platforms.
visit →
Signal Foundation
Private messaging. No ads, no trackers, no algorithm.
visit →
Ranking Digital Rights
Benchmarking and ranking tech companies on user rights.
visit →
final signal
If the internet feels meaner, dumber, and more manipulative than it used to, that's because the machine got better at its job.
